Orange to Soon Enter 3 New Markets in Africa

Orange has announced today its acquisition of Liberian mobile operator Cellcom. Reports in the media also point to Burkina Faso and Sierra Leone as the next markets the french giant should soon be entering.

Liberia is a country of over 4.3 million inhabitants, with a mobile penetration rate of 66%, lower than in many neighbouring countries.

This acquisition is part of Orange’s international development strategy, which aims to accelerate its growth by entering new emerging markets with high potential:”With a national mobile license and its significant market share in the country in number of subscribers, Cellcom has excellent potential for growth over the coming years” the company announced.

The completion of the transaction remains subject to approval by the competent authorities.

According to JeuneAfrique.com, two other acquisitions (in Burkina Faso and Sierra Leone) should also be confirmed soon.

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