Standard Bank Creates A Playroom To Launch Innovative Products

Standard Bank has launched a “PlayRoom”, a new creative and design centre in Rosebank, Johannesburg. This will enable employees to research and carry out tests in a controlled environment, before releasing new solutions into the market.

The thinking behind the 1,927sq m facility, built upstairs from an existing Standard Bank branch, is to develop and test new technology ideas in a creative environment and bring them to market.

The idea is to allow employees to act more like entrepreneurs, still within the confines of a large organization.

The concept, redesign, beta testing and extensive group testing sessions all took place at the PlayRoom. This experience proved not only to be valuable in terms of creating a remarkable user experience based on customers’ needs but also a learning curve for us in how we use this space.”, the bank said.

In 2014, Standard Bank launched SnapScan, and partnered with MasterCard to bring MasterPass to the South African market. Now, the PlayRoom will act like a “lean start-up” to develop new technologies and ideas.

See more of the PlayRoom pictures on

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