Disney has just announced the acquisition of Maker Studios, one of the largest content providers for online video sharing site YouTube.
The amount of the transaction could reach up to $950 million. Disney will initially pay $ 500 million, but the sale agreement implicates further payments of up to $450 million if certain performance targets are met, the statement said. Disney plans to complete the transaction during the third quarter of fiscal offset (April-June).
Maker Studios boasts 5.5 billion “views” per month for his videos on YouTube, and is behind famous Youtube channels like the very famous PewDiePie (today the channel with the most subscriptions).
Traditional media conglomerates have been boosting their focus on digital content, through partnerships and strategic investments. Most recently, Warner Bros. led an $18 million funding round in Machinima, the ailing videogame-focused YouTube MCN. Last year, DreamWorks Animation bought AwesomenessTV in a deal worth up to $117 million.