BY ROSE ZARA
Samsung Electronics Africa and 88mph partnered up today with the intent of providing three selected startups with a potential placement on the Built for Africa App store, as well as possibly being pre-loaded onto smartphones across the African continent. Additionally, Samsung intends to provide each of the three lucky startups with consumer awareness growth and improved marketing techniques, likely through co-branding pushes following its recent deals with DSTV, and Universal Music, to name a few.
Thabiet ALLIE, Head of Content and Services for Samsung Electronics Africa, stated “We are focused on delivering high quality, environment-specific mobile products to our consumers across Africa, backed by locally developed and relevant content. We are thrilled that we can tap into 88mph’s pool of talented entrepreneurs, and give them access to our large user base, while satisfying our consumer needs here in Africa, promote sustainable business, and help drive growth on the continent.”
Kresten BUCH, founder and MD of 88mph, added that, “88mph is extremely excited about partnering with a company like Samsung, and being a filter for sourcing great products to their platform. As an early-stage investor, it’s important to create an infrastructure around the startups that can increase their chances of making it big. Teaming up with great companies is part of our goal to add substantial value to startups beyond investment.”
This partnership provides startups, which have a product designed specifically for use by African consumers, with the opportunity to attain their consumer target across the continent. Additionally, being backed by Samsung will definitely add credibility to the companies.
Samsung is particularly interested in product packages geared towards entertainment, education, and health or in other words, the infrastructural and physical needs of Africa.
In order to be considered for this opportunity, all interested startups must apply directly through 88mph’s website before the 1st of August at 88mph.ac.