Traditional Media vs. New Media, An African Analysis

People read a newspaper at a Lagos newss

According to the IREX’s most recent African Media Sustainability Index (MSI), the African people’s preferred source of news remains traditional media. The MSI takes press freedom, media support within institutions, journalism quality, news plurality, and media management into consideration. Evaluations within each media sector are also conducted, and the IREX compiles all results.

Although a move towards both mobile and online media has already begun, the majority of the sub-Saharan African nations’ citizens have not embraced it yet. Malian journalists have described, and accurately so, online media as being in its infancy stage. This statement can be verified throughout various African countries.

While Malawi has witnessed a growth in online advertising, countries such as Burundi have a low internet access rate due to its high costs. Namibia’s online content is inaccessible to a large population as the country lacks a local language, while Ethiopia’s critic-bloggers are often on the receiving end of threats and content blocking.

Despite the various obstacles the new media faces in sub-Saharan Africa, many positive findings have been made throughout the continent. In Kenya, for example, journalism schools have incorporated social media lessons into their curriculum, while the Angolan online media is used to engage in critical analysis of the nation’s government.

South Africa is, to date, the best performer of the region. Nevertheless, the progression from traditional media to new media within Sub-Saharan Africa appears to be inevitable.

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