Yesterday, June 20th 2013, Facebook announced that it would now be possible to make short videos on Instagram. The introduction of this new feature is a direct response to Twitter‘s Vine application. The videos on Instagram will have a 15 seconds duration max as opposed to Vine’s 6 seconds.
Instagram, which was ad-free up until now, might start seeing ads in the new video format from big American brands (and others) such as Urban Outfitters and Lululemon, which have already began making use of the short videos.
This new feature seems to be a new playground for advertisers but the question remains, how will the users of the beautiful photo-sharing application take this new change?