After taking over smartphones, Viber is now onto computers thus competing agains Skype. The instant messaging application and voice call on VoIp, with over 200 million users has just launched a version compatible on Mac and PC.
This new version allows to chat right from a computer, make a phone or voice call. Though the “video call” function wasn’t available on the mobile version, it will soon be updated and be available on the iOs and Android plateforms.
What lead Viber to success is its strategy: the synchronisation of the user’s contact list, using the phone number as a the main element. This allows the user to be notified once one of his/her contact installs the application.